PALMOLIVE ANZ

Launching A Movement

We insert brands into the ‘everyday’ to make them front of mind with consumers. To launch Palmolive’s new Oil Infusions range and highlight the brand’s first body moisturiser, we put full-body moisturising firmly on the agenda with our #MoisturiserMoment campaign.

The campaign started a social conversation with consumers about taking a moment for themselves to give back to their skin + senses. Championed by digital influencers and supported by key beauty and lifestyle media, the campaign outperformed KPIs and previous brand benchmarks. Most importantly, it helped to drive important early sales in the lead up to the ATL campaign launch.

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  • Consumer PR
  • Events
  • Influencer Relations
  • Social Media Strategy
  • Community Management
  • Content Production
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