What's making headlines?
BALANCING ACTS: PARENTHOOD AND PR.
Navigating the work-life balance after parental leave, as told by some of our recent DEC mums.
OUR END OF FINANCIAL YEAR REVIEW.
Look back at DEC PR by the numbers, as we reflect on the client, team, and cultural wins achieved in FY23!
A DAY IN THE LIFE OF A DECSTAR.
What does a day in the life of a public relations practitioner look like? We followed Alex around to find out!
IMPROVING HEALTH LITERACY FOR AUSTRALIANS.
What we learned from the 2023 Australian Pharmacy Professional Conference and the role of public relations in supporting better healthcare outcomes for the country.
FIVE YEARS IN PR: FROM INTERN TO S.A.M.
Walking in to her intern interview at DEC PR, if you’d told Maddy she would be with the company five years later and leading the team on some of the biggest brands in the world, she wouldn’t have believed you. But here she is!
WHAT IT’S REALLY LIKE DOING A PR INTERNSHIP.
From learning time management to throwing axes (literally!), Bella tells us what her PR internship at DEC PR involved, and why she’s pleased to have leveraged it into a role.
EARNED MEDIA AND THE HYBRIDISATION OF THE MEDIA LANDSCAPE.
Is there is a place for earned media in a rapidly evolving media landscape?
CREATIVE COMMUNICATION IS KEY IN FORGING EMOTIONAL CONNECTIONS.
Why brands that speak to people, not problems, will win the loyalty game.
SUSTAINABILITY SUSTAINED: WHY YOUR BRAND NEEDS A MEASURABLE PURPOSE.
Is sustainability really as important as everyone says it is? And how can your brand survive in a sustainably minded marketplace?
THE SECRET TO EFFECTIVE STAKEHOLDER ENGAGEMENT.
Stakeholder engagement? Cue eyeroll… So where did it all go so wrong? And how can we get back on track?
TRUST. A LITTLE WORD WITH BIG IMPACT.
Financial services has taken a battering and consumer trust is low. But before we can start to rebuild, we need to be clear on what trust actually means.
CRISIS COMMUNICATIONS DURING ONE OF THE MOST TURBULENT TIMES IN AUSTRALIA.
When it comes to issues management, nothing is black and white. There is a lot of grey area – topic, tone, timing, landscape, channel, target audience – that can alter the best approach.