We engaged a raft of home, family and interiors influencers to trial and review Air Wick's new premium product, Essential Mist.

Strategically launching during a key sales period for the brand, we drove trial by highlighting the product's unique misting functionality and luxe design.

Achieving the best result out of all global launches, the Australian Air Wick Essential Mist launch achieved huge share of category within just the first few weeks.

Now, that's what you call some premium outcomes!