Each year, Hisense unveils its latest range of new products at the Consumer Electronics Show in Las Vegas, the biggest consumer electronics event on the global calendar.

Working with Hisense Australia, we provide media with the opportunity to see new product before it arrives locally, and speak with executives about its plans for the year ahead.

An integrated communications approach sees Hisense increase its share of voice against key competitors year on year and achieve mass media dominance across all major TV, print and online publications.