Bringing new energy to the beverage sector.

Coca-Cola asked for DEC PR's help to generate a creative platform for the launch of the very first Coke energy drink in Australia.

In what was a fabulous brief, the DEC PR team cracked the idea and brought the drink to market in just a few weeks!

Coca-Cola Energy partnered with Free Dance Party to host the biggest, impromptu free dance party on the streets of Sydney!

Following a celebrated launch, we executed an earned media campaign including product drops to key media houses, beating all KPIs and ensuring mass awareness for the energy drink’s arrival on Aussie shores.


Building a creative launch platform for Coca-Cola Energy, cutting through the busy energy drink sector.