Capturing a new market for one of Australia’s most trusted brands.

Introducing a new ‘no nasties’ product from Dettol to reach millennial parents, via influencer activity and content that put the product into the hands of their families.

Inspired by what isn't in each of the products, we briefed influencer partners to call on the product scents when creating beautiful and inspiring content.

With most parents recommending the Dettol Parent's Approved range to their friends and families, we drove reviews on product sites and Dettol saw positive sales during launch month!


Successfully launching the new Dettol Parents Approved range with a new consumer audience.