Bringing a UK skin favourite down under, with E45.
UK-loved heritage brand, E45, was finally coming to Australia - and we were excited!
To celebrate soft skin, we engaged Olympic swimmer, mother and eczema-sufferer, Giaan Rooney to share her story of dry skin - and how E45 helped sooth the pain and itchiness.
Through a launch event, targeted media relations and product sampling, we drove consideration for E45 with a new Aussie audience right before winter kicked in.
Thank goodness for smooth skin!
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![E45Launch-25923 E45Launch-25923](https://decpr.com.au/wp-content/uploads/2020/07/E45Launch-25923-1-300x300.jpg)
![E45Launch-25699 E45Launch-25699](https://decpr.com.au/wp-content/uploads/2020/07/E45Launch-25699-1-300x300.jpg)
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