As part of Finish's global sustainability campaign, we concepted and launched the award-winning #FinishWaterWaste, an integrated communications initiative supporting regional communities across Australia suffering from devastating drought.

Aussies got behind the initiative, making promises to #FinishWaterWaste by not pre-rinsing their dishes, while Finish delivered millions of litres of water to those in need via a strategic partnership with Rural Aid.

Now in its third year, we're continuing to support Aussie farmers with the water they so desperately need to keep their livelihoods afloat.