Launching the first-ever global e-sports race.

Hosting the first-stage of the Gran Turismo Global Championship launch and media preview with fifty of the fastest Gran Turismo virtual racers in the world at Sydney’s Luna Park.

As one of the biggest e-motorsport competitions in the world and officially certified by the FIA, the world’s motorsport governing body, we successfully brought top-tier broadcast, automotive, technology, gaming and lifestyle media together for an exclusive walk-through, preview, background and race ahead of the tournament.

Profiling opportunities were secured for overseas global executives and Australian racers, highlighting the competition and the global interest in e-sports competitions.


Drive interest in the growing e-sports movement and position PlayStation as a fun, energetic brand for all generations.