When trusted children's medicine brand, Nurofen for Children, launched their first ever tech device in Australia, we had the opportunity to make a big bang with Aussie families!

Through an integrated campaign, we aligned with Facebook mother's groups, parenting medi and influencers, and product review forums to drive product awareness and drive sales.

Leading the launch globally, our insights fed into the global roll-out plan for the device, which aims to keep kids safe while parents rest easy!