Linking finance with farming is effortless for Rabobank, whose mission is to support Aussie farmers.

So when launching their annual Food Waste Report, we wanted to demonstrate how Australia's food waste habits impacted the farmers whose food they were wasting.

At a pop-up activation at Martin Place, we engaged local Chef Martin Boetz to create a menu for passersby based on food that is normally thrown out – think wonky carrots and seasonal vege!

Inviting media and bloggers to the event, we demonstrated how finance and food waste are intrinsically linked, and how Rabobank was part of the solution.

VR and AI tech added to the experience, while the shining sun meant our rooftop luncheon was a sparkling success, resulting in coverage across a range of niche and mass verticals!