Announcing the first 100% recycled and recyclable cardboard bread tags – with Tip Top.

Leveraging a huge milestone in Tip Top Bakeries’ sustainability journey to join the ‘green’ conversation and build positive sentiment for the business, we were tasked with announcing Australia’s first 100 per cent recycled and recyclable cardboard bread tags – nationally.

Bringing 30+ stakeholders on the journey and signposting future milestones, we worked with industry leaders in PlanetArk to endorse the national-first, as we rolled-out a press office in South Australia, educating consumers on how to recycle the tags in their recycling bin, inside other waste material.

Local social media legends, Adelady and South Aussie with Cosi, were engaged to show the new cardboard bread tags in-use within their families and front media, who lapped up the story, thinking Tip Top’s new cardboard bread tags were the best thing since, well, sliced bread!


We set out to excite families about the sustainability movement that would positively impact hundreds of thousands of bread-loving families across the country.