Ahead of the summer season, we armed young women with information on their hair removal options so they could make an informed choice they were comfortable with, with Veet!

Engaging youth influencers, Brittney Lee Saunders and Georgia Productions, who shared their own hair removal stories, the talent demonstrated the variety of Veet products available to them in fun, engaging videos that our youth audience lapped up.

By demonstrating the Veet product's unique selling points, consumers searching for beauty advice via trusted influencers discovered ways they may not have thought of to remove hair ahead of removing their winter layers.

Bring on the sunshine!